American soap, skincare and supplement makers
A map of the shelves below, each with its own page. What this page adds is the one thing that separates personal care from everything else here: on this shelf, saying nothing is the normal answer.
American soap and body care makers
42 makers: 32 made in the USA as claimed; 5 made in the USA with a qualifier; 2 from a manufacturer operating in the USA; and 3 varying by product.
American supplement makers
1 maker: 1 made in the USA as claimed.
The pages are not empty, they are full of something else
Read a hundred skincare pages and you will learn a great deal. Which oils are cold pressed. What was never tested on an animal. Which certifications the formula carries, which plastics the bottle avoids, how the founder came to make it in her kitchen.
What you will mostly not learn is where it was made. Of the personal care pages read for this directory so far, 43 carry no origin statement at all, against 42 that do.
That is not an accusation, and it is worth being careful about why. A small brand blending in one room may never have thought to write it down, because to the person doing the blending it is not a question. But a shopper cannot read an intention. An unstated origin is not a claim, and this directory records only claims.
Which is why the ones who do say it stand out
The clearest statements on this shelf tend to come from companies that manufacture rather than brand. They own the room, so they can describe it.
That cuts both ways, and the two directions are worth seeing together. Two companies on this shelf say plainly that they make products sold under other companies' names. One says, just as plainly, that it does not, and raises the subject itself in order to say so. All three are quoted on who actually made it.
A bottle is not a frying pan
Cookware is one material and a garment is six. A cream is somewhere stranger: it is a formula of ingredients grown and refined in many places, mixed and filled in one.
So the honest question for this shelf is rarely where a thing was made. It is which step you are being told about. A company that mixes and fills in Oregon from ingredients bought worldwide is making a true statement when it says made in Oregon, and a reader who wanted to know about the ingredients has still not been told.